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Posted by / 14-Jan-2021 00:10

Advertisers are responsible for ensuring that their ads are suitable for Snapchatters ages 13 (or their selected audience) in each geographic area where the ads will run.

They're also responsible for ensuring that their ads comply with all applicable laws, statutes, ordinances, rules, public order rules, industry codes, and regulations in each geographic area where the ads will run.

Ads may not collect information about racial or ethnic origin, political opinion, religious or philosophical beliefs, trade-union membership, health, sex life, or medical history.

The advertiser’s privacy policy must be readily available where any personal information is collected.

Advertisers must comply with Snap’s Terms of Service and Community Guidelines, and all other Snap policies governing the use of our Services.

We may update our terms, policies, and guidelines from time to time, so please check in and review them regularly.

This means that ads must not use any Snap-owned trademark, Bitmoji artwork, or representations of the Snapchat user interface, except as permitted in the Snapchat Brand Guidelines or the Bitmoji Brand Guidelines.

Nor may ads contain altered or confusingly similar variations of any Snap-owned trademark.

Advertiser(s) must be accurately and clearly identified in the ad.We also reserve the right to request modifications to any ad, to require factual substantiation for any claim made in an ad, or to require documents evidencing that you hold any license or authorization which may be required in connection with your ad.Snap may suspend or terminate accounts tied to businesses or individuals who violate our Advertising Policies.We want Snapchatters to have fun and to be safe, and those goals drive our Advertising Policies.Advertisers must be honest about the products, services, and content their ads promote; they must avoid content that misleads, deceives, or offends; and they must never compromise our users' privacy.

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These Advertising Policies apply to all ads served by Snap.

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